theory of change

A Theory of Change is essentially a roadmap that explains how and why your activities will lead to your desired long-term goals. We help you create a clear, logical model that's not only great for internal planning but also a powerful tool for attracting funding.

What this may include

We'll facilitate workshops with your team to map out the connections between your resources, activities, outputs, and outcomes. We'll help you identify key assumptions and indicators of success.

the outcome

Case Study:

Housing Charity

We developed a comprehensive Theory of Change to clearly articulate their mission and impact. This framework became an essential tool for strategic planning, stakeholder communication, and fundraising.

They needed a roadmap that illustrates how their day-to-day work leads to large-scale, long-term impact. This wasn't just about what they do, but why it works.

Our process included:

  • Mapping the journey: We worked together to connect their core activities—like researching data, campaigning, and advising local councils to the short-term and long-term outcomes they aim to achieve.

  • Defining success: We identified key metrics and indicators, such as increased public awareness, informed policy debate, and, ultimately, a measurable difference on their focus areas.

  • Visualising the impact: We distilled this complex journey into a clear, compelling narrative and visual model that anyone could understand.

The resulting Theory of Change provided a powerful tool. It helped to:

  • Communicate effectively: They could now clearly explain their impact to funders, showing exactly how a donation contributes to tangible outcomes like policy change and a more effective housing system.

  • Strengthen advocacy: The framework provided a solid evidence base for their policy recommendations, making their case more compelling to government bodies.

  • Focus their strategy: Internally, the Theory of Change ensured all teams were aligned and working towards the same well-defined goals, creating a more focused and impactful organization.